Brands Monitoring Service:
Transparency in Online Retail: The Indispensable Market Intelligence for Brands & Distributors
As a brand, do you truly have insight into how your products are sold online?
In the hyper-competitive landscape of Google Shopping and Amazon, the price and availability of your products are the key to success, but also the biggest risk to your brand value. As a brand or distributor, you often lack the crucial overview: who is selling your products, at what price, and in which country?
Dataedis introduces the ultimate Brand Monitoring Service:
Brands Monitoring Service
By means of the Brands Monitoring Service, Dataedis offers you daily, detailed control over your entire assortment on the most influential online channels: Google Shopping and Amazon. What Does the Brand Monitor Deliver? More than just Pricing. Our advanced data analysis translates raw pricing data into strategic brand and sales insights, directly available in a clear dashboard and exportable reports. We give you control over the following crucial aspects of your online presence:
1. Price Compliance & Strategy
Water-tight Price Compliance: Immediately detect whether your suggested retail prices (MSRP) are being adhered to. Identify stores that systematically sell below the agreed price, or who is executing strategic promotions.
Historical Price Development: Gain insight into price fluctuations over a longer period, including the MSRP line. This helps in recognizing seasonal patterns or long-term price erosion.
Price Index per Channel/Country: Receive a clear score indicating how competitive your pricing is relative to the MSRP and the competitor average, broken down by country and by channel (Google Shopping vs. Amazon).
2. Distribution & Market Coverage
Complete Distribution Transparency: Gain insight into all selling parties per country. Know exactly who is offering your products via Google Shopping and Amazon.
Assortment Monitoring & Analysis: We indicate which selling parties carry the broadest assortment of your brand.
Product Availability (Out-of-Stock): Gain daily insight into which dealers are not delivering at a given moment. This helps in identifying potential distribution issues.
New/Disappeared Sellers: Notification of retailers who have recently started or stopped carrying your brand’s assortment.
3. Amazon Specialization
‘Buy Box’ Ownership: Who holds the ‘Buy Box’ (the primary purchase button) on Amazon, at what price, and how often? This is crucial for sales and brand protection on the platform.
Number of Sellers per Product: How many different stores are offering the same product? A high number indicates intense competition, a low number suggests a more exclusive market position.
Your strategic advantages from a brand perspective
What can you gain from market overview and insights provided by the Brands Monitoring Service?
Your Strategic Advantages
Brand Image Protection: Prevent price erosion and protect the value of your brand in the market.
Data-Driven Decision Making: Negotiate with distributors and retailers based on factual, up-to-date market data.
Distribution Optimization: Identify your best-performing and most loyal partners, and discover gaps in your online presence.
White Label for Marketing Agencies
Unique Collaboration Opportunity: White Label for Marketing Agencies. Do you want to offer this indispensable intelligence to your own client portfolio? Dataedis offers this service with a full white-label option. You can offer our powerful dashboard and professional reports under your own corporate identity and logo. This allows you to add a premium service to your offering (e.g., ‘Retail Intelligence’) without investing in your own data infrastructure.
Contact Dataedis today for a demo and discover how your brand can strengthen its market position with factual, daily pricing data.
