Tips to Win a ‘Price War’: How to Use Google Shopping & Amazon Data to Implement a Rock-Solid Competitive Pricing Strategy In the fast-paced world of e-commerce, pricing is paramount. It affects your profit margin, as well as your position relative to the competition. Simply adopting the prices of others is not enough; you need…
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The Challenge of Price Data in the DMA Era: How Dataedis Ensures ‘Apples-to-Apples’ Comparisons on Google Shopping The digital market is constantly in motion. For businesses that rely on up-to-date and accurate price data, like ours, it is crucial to closely track these changes. The recent adjustments in the user interface (UI) of Google Shopping,…
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Competitive Pricing for Online Retailers: The Complete Guide to Data, Strategy, and Margins In the dynamic world of e-commerce, price is often the deciding factor for consumers. However, simply being the cheapest is not a sustainable strategy. This article covers everything you need to know about competitive pricing, the smart collection of price data via…
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Unique Product Identifiers: The Key to Successful E-commerce, Online Marketing, and AI Integration In the world of e-commerce, where millions of products are offered online, it is essential that your products stand out and, more importantly, are accurately identified. Unique Product Identifiers (UPIs) are the unseen heroes here. They form the backbone of efficient inventory…
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Market Overview for Brands and Distributors Market Overview for Brands and Distributors Market Overview for Brands: Are you, as a brand or distributor, also losing that overview? In the complex world of online retail, where your products are sold across dozens of webshops, marketplaces, and channels, one question is constant and urgent: Which seller is…
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Why a Competitive Pricing Strategy is Crucial for Retail In the fast-paced world of retail, finding the right price is more than just a number on a tag; it’s a strategic weapon. The rise of e-commerce and the ease with which customers compare prices have made a competitive pricing strategy (or competitor price strategy) no…
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Google Shopping User interface Pricing Data Intelligence The world of online retail and pricing data intelligence is constantly evolving. Just when you think you’ve mastered the landscape, a major player shifts the rules. This is exactly what happened recently with the Google Shopping User interface, and many businesses relying on its data are now scrambling.…
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Artificial Intelligence Pricing data: In the world of e-commerce, competitive pricing data is key to success. However, the traditional, manual approach is outdated. This article takes a deep dive into the role of Artificial Intelligence pricing data, which is transforming the entire data value chain. From advanced AI-driven crawlers that collect reliable data to models…
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For quite some time Google launched the Google Shopping price benchmark by means of the Price Competitiveness Report in their Google Merchant Center. This feature claims to give insight in the price level of the advertisers compared to the other vendors in the market. In order to be able to see the Price Benchmark indicator,…
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Digital Marketing agencies optimize Google Shopping: While working together with multiple specialists in Digital Marketing, we have started to apply pricing data for the optimization of Google Shopping campaigns. The results of using the pricing data are that we realized ROAS (Return-On-Ad-Spend) improvements of +40% and +50%. This all resulted in a very satisfied partner…
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