Tips to Win a ‘Price War’: How to Use Google Shopping & Amazon Data to Implement a Rock-Solid Competitive Pricing Strategy In the fast-paced world of e-commerce, pricing is paramount. It affects your profit margin, as well as your position relative to the competition. Simply adopting the prices of others is not enough; you need…
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The Challenge of Price Data in the DMA Era: How Dataedis Ensures ‘Apples-to-Apples’ Comparisons on Google Shopping The digital market is constantly in motion. For businesses that rely on up-to-date and accurate price data, like ours, it is crucial to closely track these changes. The recent adjustments in the user interface (UI) of Google Shopping,…
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Competitive Pricing for Online Retailers: The Complete Guide to Data, Strategy, and Margins In the dynamic world of e-commerce, price is often the deciding factor for consumers. However, simply being the cheapest is not a sustainable strategy. This article covers everything you need to know about competitive pricing, the smart collection of price data via…
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Why a Competitive Pricing Strategy is Crucial for Retail In the fast-paced world of retail, finding the right price is more than just a number on a tag; it’s a strategic weapon. The rise of e-commerce and the ease with which customers compare prices have made a competitive pricing strategy (or competitor price strategy) no…
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Google Shopping User interface Pricing Data Intelligence The world of online retail and pricing data intelligence is constantly evolving. Just when you think you’ve mastered the landscape, a major player shifts the rules. This is exactly what happened recently with the Google Shopping User interface, and many businesses relying on its data are now scrambling.…
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For quite some time Google launched the Google Shopping price benchmark by means of the Price Competitiveness Report in their Google Merchant Center. This feature claims to give insight in the price level of the advertisers compared to the other vendors in the market. In order to be able to see the Price Benchmark indicator,…
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Digital Marketing agencies optimize Google Shopping: While working together with multiple specialists in Digital Marketing, we have started to apply pricing data for the optimization of Google Shopping campaigns. The results of using the pricing data are that we realized ROAS (Return-On-Ad-Spend) improvements of +40% and +50%. This all resulted in a very satisfied partner…
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Dataedis publishes Google Shopping Market Monitor. Dataedis starts releasing the Google Shopping Market Monitor report from this quarter onward in 2022. This publication provides an extensive insight into the dynamics within Google Shopping. The report contains overviews of the largest advertisers/shops per main category and subcategories. The Google Shopping Market Monitor report will provide insight…
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Dataedis provides title, description, images and product specifications together with Google Shopping pricing data. For quite some time, Dataedis has been providing pricing data and information about products shown in Google Shopping. Dataedis can supply all shops and prices including shipping costs per EAN or GTIN (unique identifiers). In addition to this information about price,…
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Dataedis is specialised in providing data for online retail: Google Shopping pricing data for 92 countries. That means pricing data, assortment data, delivery times, shop characteristics, quality marks, etc. For our channel Google Shopping data we have scaled up the scope. We are now able to deliver Google Shopping pricing data (and shops/vendors/competitors) for 92…
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