Google Shopping User interface Pricing Data Intelligence The world of online retail and pricing data intelligence is constantly evolving. Just when you think you’ve mastered the landscape, a major player shifts the rules. This is exactly what happened recently with the Google Shopping User interface, and many businesses relying on its data are now scrambling.…
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For quite some time Google launched the Google Shopping price benchmark by means of the Price Competitiveness Report in their Google Merchant Center. This feature claims to give insight in the price level of the advertisers compared to the other vendors in the market. In order to be able to see the Price Benchmark indicator,…
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Digital Marketing agencies optimize Google Shopping: While working together with multiple specialists in Digital Marketing, we have started to apply pricing data for the optimization of Google Shopping campaigns. The results of using the pricing data are that we realized ROAS (Return-On-Ad-Spend) improvements of +40% and +50%. This all resulted in a very satisfied partner…
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