Haarlemmerweg 331, 1051 LH, Amsterdam, The Netherlands
+31 (0) 20-261 46 65
info@dataedis.com

Brand(In)security: The Lack of Market Overview for Brands and Distributors in Online Retail

Brand(In)security: The Lack of Market Overview for Brands and Distributors in Online Retail

Market Overview for Brands and Distributors

Market Overview for Brands and Distributors Market Overview for Brands: Are you, as a brand or distributor, also losing that overview? In the complex world of online retail, where your products are sold across dozens of webshops, marketplaces, and channels, one question is constant and urgent: Which seller is offering my product, through which channel, and for what price? The answer is crucial for protecting your brand value and your profit margins, but it is often an impossible task to track manually. Especially now that platforms like Google Shopping and Amazon play a dominant role.

The Challenge: A Proliferation of Sellers and Prices As soon as your product leaves your warehouse, you lose direct control over its selling price. This leads to a number of common, painful problems:

  • Price Erosion: Some sellers constantly undercut each other, which erodes your Recommended Retail Price (MSRP) and reduces profitability for all partners.
  • Unauthorized Sellers: Brands often struggle to identify which parties are offering their products through which channels, sometimes even without authorization.
  • Promotional Chaos: It’s impossible to check if retailers are adhering to agreed-upon promotional prices or conditions.

This lack of transparency makes it extremely difficult to guide your distribution policy and enforce pricing agreements.

Market Overview for Brands, the Solution: Daily Insight, Country by Country At Dataedis, we offer the tools to transform this chaos into clear, actionable insight. We provide a complete overview, specifically focused on what you, as a brand, need: who sells what, where, and for how much.

Dataedis provides market overview for brands and distributors:

  • Detailed Market Analysis: You get a clear overview, per country, of which products of your brand are being offered by which sellers on Google Shopping and Amazon.
  • Price Transparency: See which sellers adhere to the Recommended Retail Price (MSRP) and which are below (or above!) it. This helps you respond directly to violations.
  • Promotional Insight: Easily monitor whether retailers are correctly communicating the agreed-upon discounts and promotional prices.
  • Channel Mapping: Gain insight into which channel (which marketplace) is advertising your products, allowing you to optimize your own channel strategy.

Flexible Delivery of Your Reports We deliver this crucial insight in the manner that suits your business operations, with reports that:

  • Have Frequent Updates (daily, weekly, or monthly).
  • Are specified per country, tailored to the countries where you are active.

Added Benefit for Marketing Agencies: White-Label Option Do you work for brands as a marketing or advertising agency? You can use our data to enrich your service:

We offer the option to send our detailed reports in white-label format (with your own logo and company name). You can send this report directly to your client, or analyze it yourself first. This enables you to offer valuable market information as your own service, strengthening the client relationship and your expert status.

The Concrete Benefits for Your Brand By using Dataedis’ insights, you transform a lack of overview into a strategic advantage:

BenefitHow It Helps You
Price Agreement EnforcementImmediately see which sellers are violating the Recommended Retail Price or Minimum Advertised Price (MAP), so you protect brand value.
Competition AnalysisBetter insight into the price movements of your competitors, allowing you to react faster and smarter with your own pricing.
Channel OptimizationDiscover unexpected sales channels or partners who are not complying with agreements, allowing you to purify your distribution policy.
Better Vendor ConversationsStrong data support for discussions with distributors and retailers about their performance and pricing strategy.

Stop guessing about your online marketplace. With Dataedis, you regain control over your brand and your prices on Google Shopping and Amazon, wherever you operate.

Contact us today for a personal demo and discover how we solve the chaos in your market overview.